Web 2.0 is not so much different from the older versions of the web; however, the way it is being created is a whole different story. Back then, the web 2.0 backlinks strategy was very basic and consisted of only text and images. Web developers would create web pages by hand with coding based on what the visitor of the web page needed to see. In this way, they would get a point-and-click web experience that they could not duplicate.
Web 2.0 Backlinks Strategy
First, you need to go to the web 2.0 sites:
- Google Sites
- Over Blog
The web 2.0 backlinks strategy includes:
- Go to one of the web 2.0 sites
- Set up an account (use a free email provider)
- Select a design for your blog
- Add a new post to your new blog (remember to add your backlink to your website)
- Publish your post
Make sure you remember to confirm your email address, this ensures the web 2.0 sites do not drop.
These days, web 2.0 is using more of a technology platform to provide more interactivity for users. The new platform uses videos, flash animations, and other things to interact with the user. There are many things to consider when utilizing web 2.0 backlinks, including what the purpose of the website is. As an example, a social networking website will want to use web 2.0 backlinks to drive traffic to their website, and not just use text links or anchor text to do so. Also, in the past web pages would not have been updated like they are now, which will create a bigger effect.
The main difference between this and traditional link building is that web 2.0 backlinks can be reciprocal. A traditional backing, usually one way, will link you to someone else and that person will link you back. In web 2.0 backlinks, however, they are not. Instead, the system determines the value of one way links versus multiple ways and ranks them accordingly. The bottom line is that a web page with one way links will get better ranking than a page with no backlinks at all, because the system figures the amount of effort it takes to get someone to click on the link, and ranks the page higher based upon the perceived benefit.
This is not an issue for a good quality content based website that is also maintained well by an experienced SEO team. However, if you own a website that does not have any content then using web 2.0 backlinks in your SEO strategy is almost worthless. You need content in order to get ranked in the first few SERPs. So there is absolutely no advantage to manipulating rankings via web 2.0 backlinks when you do not have any quality content.
The only situation where web 2.0 backlinks can still have an impact on rankings is when you have a web page with a high PR but low content. In this case the PR will have more impact on the ranking of the main site then the backlink from the main site. This is because the backlink from the main site will contribute to the authority of the main site rather than the backing from the low quality web 2.0 backlink from another website. Of course this is purely hypothetical and will never happen. No matter how many web pages you have with poor content, the SEO team is still going to rank them in the first few spots.
The other issue where web 2.0 backlinks have an impact on ranking is when you use the wrong tools. Many people believe that they can manipulate rankings through the use of various software tools. While certain software tools have been designed to aid in creating web 2.0 backlinks, these tools are not designed for the purpose of creating high quality content. In fact, quite the opposite – these tools are designed to generate low quality links which can harm your ranking in the search engines.
The two most effective ways to manipulate rankings are through creating web 2.0 webpages and through using a variety of different backlink strategies. There are a number of services and products on the market that offer this type of software or tools to assist you in creating high-quality backlinks. One of these products is called WebSolutions. These products come in the form of web hosting packages and they allow you to easily create one-click campaigns that automatically boost your website’s ranking in the search engines.
By far, there is no better way to get backlinks than to create web 2.0 backlinks websites that contain quality content. This type of strategy will allow you to benefit from higher search engine rankings and generate free traffic to your main site. The bottom line is that you need to think about how you are going to create backlinks and then utilize high quality content to make that strategy work for you. Remember that it is through the combination of quality content and SEO techniques that you will be able to create a successful backlink building campaign that will improve your website’s ranking in the search engines.